In our unique approach, our products will be simple and available only on a group platform, which helps us to keep the costs low. Our products have smaller sums assured so that we make the customer journey easy with almost no underwriting processes. We will leverage the existing framework already in place and, more importantly, reducing the due diligence to onboard a member and rely on the trust developed over the period to innovate the claim settlement process. We wish to enable the groups to be there with their customers' families at their most difficult times and with financial assistance to lessen their burden.

The scale and immensity of the task require trust, long-term partnership and mutual investment. We understand and would work with trusted partners to make the task of bringing insurance resilience to the doorsteps of the millions of underserved & unserved across the Indian Population.